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Article Marketing: The Key To Attracting Perfect Clients And Customers

By admin | April 5, 2009

Would you like more prospects and clients?  If you’re running any kind of business — or plan to — chances are the answer is yes.  And there’s a way to attract just the right kinds of clients inexpensively and increasingly over the year, and that is article marketing.  It can really grow your client base.

How?  Two words:  credibility and visibility.  You get a chance to show off your expertise — and the more articles you write and publish, the more opportunities there are for people to see your name attached to your articles — as expert author.

Remember the “good” old days?  A byline was really hard to get — and it commanded attention.  I remember when I had my first article published in the Daily Californian, back during my graduate student days in Berkeley.  All day, as I walked around campus, people would tell me they saw my article in the paper!  How cool, I thought.  I was hooked!

But getting things accepted in print publications can be a challenge.  And the number of people who read it can be comparatively limited as well.

Imagine what could happen if you published a dozen or more articles in a place like ezinearticles.com — where other publishers go for articles THEY can reprint, and where you could get hundreds and even thousands of readers.  You’ll have your articles out there almost like little press agents — telling the world about your expertise.

And each article comes with its resource box that leads back to you and what you have to offer to your readers.  And those readers will arrive on your door step practically  pre-sold.

So why not get started?  Go check out ezinearticles.com and take a look around.  And then open your own author account.

Next, start working on your first article. It only has to have about 300-500 words, and shorter is actually better.  Keep it simple, clear, and offer a few pieces of valuable information.  And you’re off to the races.

Of course, to do it really well, there are a few other things you want to watch out for, including keywords, a great title, a first paragraph that really grabs the reader’s attention, a resource box that’s really compelling, and on and on.

Don’t want to do it yourself? You can always outsource it.  Just make sure that the person who is writing your articles represents you the way you want to be represented.

Sure, people vary in their approaches. Some feel that it’s all about numbers, and that quality is secondary.  They would argue that if you can get five mediocre articles written in the same time as one quality article, go for the five.  I disagree.  You want to make sure that every single article that’s out there represents you well.

After all, your reputation is on the line.  And whatever goes online could potentially be out there forever to come back to embarrass you.  You can’t recall an article once it has gone viral.  So be careful what you publish.  Always remember that the whole point of article marketing is to enhance your reputation.

Elisabeth

Questions about article marketing? Send an email to drkwebmarketing AT gmail DOT com

Ready to get started but don’t want to do it yourself?  I’ll be happy to help.  Go to WriteProVA.com if you want me to do it for you, or to my coaching program if you want me to help you do it for yourself.

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