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Article Marketing: What Will It Do For Your Business?
By admin | June 1, 2009
You may have heard about "article marketing." And you’re probably wondering what it is and why you would possibly want to do something like that. Maybe you don’t even like to write. Well, we’ll deal with this later, but first of all, let’s take a quick look at why you should be doing it in the first place:
1) Be an Instant Expert
Okay, maybe not instant, but it does work very quickly. Being published, having your name all over the internet in conjunction with what you do will give you a great deal of credibility when people look you up as they decide whether to do business with you.
And trust me, the vast majority of people WILL look you up online.
2) It helps you get found
Article marketing helps you in many ways to get found online. Those articles are out there, going viral, and spreading your name all over the web. The better and more interesting your articles, the more likely this is to happen. And each article is like a sales agent — for you.
Articles also have a way to pop up at the top of Google search results for the keywords you pick. Not all of them, mind you, but with some skill and backlink building, you may find that your articles are on the first place for more and more keywords as you write more. And each time, someone finds your article on page one of Google, they’re likely to check it out. And find your resource box.
And you know what! Finding the information they’re looking for in an article makes people much more likely to believe it. More likely than if it were on a blog or a sales page. So write all the articles you can.
3) Backlinks!
Each article will have a link back to your site. Since many article directories are authority sites, this is really helpful with building up your Google power.
What to do now?
Convinced? Start by opening a FREE account at Ezinearticles.com , the biggest ezine directory on the web. Then, write articles. Or outsource it.
Where can you find people to write your articles?
Many places. Some of them are cheap — and pretty bad or at least mediocre. Remember that those articles are your sales force. Don’t skimp too badly! If it’s done right, article marketing can really help your business!
You can also check out my own services… Just go on over to SEO Writing (see above) or to "Get Help With Your Internet Marketing" and check out my offerings. Or email me at drkwebmarketing AT gmail DOT com and I’ll be happy to answer any questions you might have.
OR, and this is a VERY limited-time offer, you could go to my Warrior Special Offer, and nab a subscription to my blog-a-day offer (or article-a-day M-F). You can find it here: http://budurl.com/blogWSO
Let me know how I can help you. And be sure to sign up for my occasional newsletter with more marketing tips, incuding some tips on more effective article marketing (which is one of my specialties).
Wishing you amazing success,
Elisabeth
P.S.: Be sure to check out my special new site for helping local businesses with their online marketing needs: Richmond Web Marketing
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