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Blogging for Attracting Prospects and Turning them into Clients
By admin | December 12, 2009
Why blog? It can be fun. it gives you a chance to talk about yourself and/or your business. And… it can bring in new business. Lots of it.
In fact, a blog is probably the key in any marketing system, especially a relatively reasonably inexpensive one, that is practically designed to bring in new leads and turning them into clients.
Of course you need a few things in place to make that happen…
1) An optimized blog
That’s important — after all, you need to be found on Google.
2) An “ethical bribe”
Something that your prospects will want to have — so you can get them to give up their email address in exchange for your gift. This can be a report, an audio, or some other item of value.
3) An opt-in process and a system for follow-up
You need a sign-up box (see top left) and an autoresponder (I recommend http://www.myfavoriteshoppingcart.info especially if you plan to build a big list and want maximum control over your list — and especially if you plan to sell things online as well. It comes with a free 30 day trial.
Alternatively, if you don’t want to sell anything and so you won’t need to integrate your sales process, you might like http://www.myfavoriteautoresponder.com which I believe curretnly also comes with a free trial period.
I recommend both of these because I use them both and like them both — for the reasons I indicated. I do get commission if you sign up through my link, but I’ll also be happy to help you set up your first autoresponder if you do!
4) Visitors
How to get those? There are a number of ways and you should use a combination of them. They should probably include optimizing your website/blog for search engines, article marketing, social networking, and more.
Want to know how to get off to a great start — and maybe even have your hand held a bit as you do? Check out my blogging course! Yes, it has started, but you’ll just get a head start, and if you join right now, you’ll also get to join the next group free of charge — review can be very helpful.
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