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Small Business Marketing and Storytelling: an Unexpected Synergy
By admin | April 30, 2009
Storytelling and small business marketing. At first sight, you might be a bit surprised by this combination. Thoughts of tall tales come to mind. But if you think about it for a bit, there are numerous ways in which stories can help you market and build your business.
Let me tell you how I got the idea for this article… I was happily tweeting around on Twitter when I came across a tweet by TheStoryLady on storytelling in business.
Sounded intriguing, so I followed it, finding an ezine article, which led me to her website:
And that, of course, reminded me of the many times I’ve used story-telling to good advantage, in teaching as well as in business. People love stories, and they’ll listen when you’re telling them a good story — and then they’ll take the message as well.
Check it out. There are more ways to use stories in business than you ever imagined. From the story of how the business began, to how it found some interesting things it’s selling or providing as services, from using stories to motivate employees to keeping newsletter readers interested. And so on….
And of course, storytelling is almost indispensible in copywriting. At least when you really want to get the reader’s attention. From John Carlton’s one-legged golfer story to the guy who sat down to play the piano with everybody laughing, stories are everywhere.
Start paying attention. And start using them more deliberately yourself.
Topics: Copywriting, small business marketing, story-telling | No Comments »
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