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Cut Your Advertising Costs & Increase Your Revenue

By admin | May 14, 2009

How would you like to cut your advertising costs and increase your revenue at the same time?  It’s easy — if you use the power of the internet to your advantage.

Will there be some costs involved?  If you want to do it right and prefer not to do it all yourself, yes.  But they pale in comparison to what you’re probably paying right now.  Think about it.  What ARE you paying for advertising?

Yellow pages ads?  Print ads? Radio or TV?  Maybe even ads that place you on a group page online — on a page together with your competitors! How effective is that?

And what are you getting for your investment?  You know that investing is a good thing — if you get a decent return on your investment.  So how’s your return on your investment, or your ROI?

If it’s great and you’re happy with it, good for you! You’re clearly doing something right.

But many business owners I’ve talked to have a very different experience.  First of all, they often don’t even know what if anything the advertising is doing for them.  They see little evidence of increased business or revenue.

And their fancy websites, if they have them?  Especially those flashy "Flash" sites?  Squat!  That’s because most web designers aren’t experienced in marketing.  They want their sites to look gorgeous, and usually they do.  The problem?  They’re literally invisible to the search engines.

Now what was the reason you had a website again???

Compare that with online marketing done right:

* Websites that people can actually find.

* A system that captures those visitors’ contact information so you can follow up with them.

* Copywriting with a strong call for action — to increase your chances that those visitors become customers.

* And a system that follows up with your customers, to build and reinforce a solid relationship that can last for years.

*Almost everything is trackable, so you can do more of what’s working and tweak what’s not working quite so well.

Will it take work?  Yes.

But it’s work that will pay off. So why not at least take the time to find out more.  Discover how you could be THE go-to person in your area for whatever it is you have to offer.

Or, if that’s a bit too "big" for you, how about getting a few additional regular customers per month.  How much of a difference would that make in your revenue stream?

Depending on your business, even one or two new customers a month will more than pay for your investment — especially if you think of the lifetime value of each of those customers or clients. Oh, and especially if you can drop some of that other advertising that isn’t doing a darn thing for you.

Sounds like a no-brainer, doesn’t it? And you’ll get a free consultation too if you call me and tell me you want one.  Plus you’ll get a free report.

So if you’re ready to reduce your advertising expenses and increase the number of your clients and/or customers, why not pick up the phone and call me right now, before you forget.  You can reach me at 804-285-2535.  If I’m not there, please leave a messsage.  And if the phone is busy, please be sure to call back later.

Elisabeth

P.S.: If you prefer, you can also send me an email:  drkwebmarketing AT gmail DOT com.  I look forward to talking with you.

P.P.S.:  Announcing: My shiny new website: Richmond Web Marketing

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